Sara Florin Design
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Catalog

SmartPak Equine Brand Story Catalog

SmartPak Equine Brand Story Catalog

I provided creative direction for catalog concept, pagination, location & studio photography, and layout. I designed over half of this 36-page catalog.

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the results are in

the results are in

Tested as a package insert, this brand story catalog produced a double-digit lift in re-purchase rate.