Sara Florin Design
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Advertising

West Coast 2-day shipping Ad Campaign

West Coast 2-day shipping Ad Campaign

After I came up with the concept of a cowboy with a tape gun to visually represent “fast shipping to the West,” I art directed a photo shoot and designed the print ad to emphasize the concept.

The strength of the original concept made it easy to tailor for a strong, cohesive campaign across channels, including animated display banners, package inserts, and a video.

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