Sara Florin Design


I'm Sara Florin, and this is my story.


The story so far

A graphic designer at heart, I’ve been passionate about print since the days of dot matrix printers, and I got hooked on hierarchy while working on my high school newspaper. I’m now able to adapt my design savvy for digital, but I can't deny the power of a printed page. (If you think print is dead, you're doing it wrong.)

After earning a Graphic Design BFA from Columbia College Chicago, I did package design at a puzzle and game company. I then went to SmartPak Equine, where I designed thousands of catalog pages and every type of marketing collateral imaginable. I also established the creative vision for a mission-based brand while building a team of 15+ all-star creatives.

Now a SoCal resident, I am flexing my creative muscles on freelance graphic design projects, from last-minute logo design to spectacular banner installations for events. Deep down, I still love taking a blank page and turning it into something truly amazing. I approach every design with fresh eyes, trying to understand a project’s purpose, determining how to measure its success, and frequently asking, “What if?” 

Sound like the right fit for your project? Contact me directly—I’d love to work with you!


Let's do this
630 244 8027